Latest resources from Persado
How Michaels Transformed Its Personalization ...
Michaels has always understood the value of personalization. But as the craft retailer's reach has expanded in both the digital and brick-and-morta...
CMO's Guide to AI for Customer-Centric Market...
AI allows marketing leaders and their teams to quickly analyze vast amounts of customer data to predict a customer's needs and wants and improve th...
Forget Cookies: Drive powerful personalizatio...
Apple's newest version of its iPhone operating system requires users to opt in to allowing apps to track their activity across the web, while new f...